Jaded London Ad Banned for 'Glamourising Smoking'

The Advertising Standards Authority banned a Jaded London marketing email after ruling it glamorised smoking, according to BBC. The watchdog said the image of a woman on holiday holding a cigarette was “heavily stylised” and presented her in a fashionable, attractive way that made smoking seem appealing.

Jaded London said the cigarette was not the focus of the ad and was not clearly lit, but it agreed not to use pictures of models smoking in future. The ASA told the brand to stop using the ad and ensure future marketing communications were socially responsible. Jaded London, founded in 2013, said it understood why it was best to avoid images of models holding cigarettes.