Diageo plc Sponsored ADR (LSE:DGE) is launching a major global overhaul under CEO Dave Lewis — deep cuts across senior, regional and market teams and added board expertise under Chair John Manzoni — while expanding portfolio reach with a national rollout of Bulleit ’87 bourbon-rye.
Previous Week Recap
- Diageo Restructuring Cuts Large-Scale: Diageo plc ADR (DGE) begins global restructuring under CEO Dave Lewis: 20–30% cuts to ~100 senior roles, 25–30% regional staff cuts, up to 40% market overhead, 50% global unit cut.
- Manzoni Adds Industry Directors: Diageo (DGE): Chair John Manzoni will add board directors with drinks or distribution experience to boost industry expertise and oversight of CEO Dave Lewis during the company overhaul.
- Bulleit ’87 Rollout Planned: Diageo (DGE) to add Bulleit ’87 — a 90-proof bourbon-rye blend aged ≥4 years — 750 mL priced $29.99, national select retail rollout begins Sept 2026; trade-volume and distribution impact watch.
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