By Jennifer Johnson

The Comcast-owned group agreed a £1.6 bln deal for the UK broadcaster’s TV business. If regulators assent, the next question is whether the left-behind studios unit is predator or prey. Bankers will also ponder whether Sky itself belongs inside Comcast's spun-off NBCUniversal.

Full view will be published shortly.

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CONTEXT NEWS

Comcast’s Sky on July 6 said it had agreed to buy the broadcast channels and streaming service of the UK’s ITV for a total enterprise value of up to £1.6 billion.

ITV will ⁠receive £1.2 billion in cash in the transaction and will get up to £200 million in an earn-out agreement depending on the business' advertising performance in the 2027 financial year. The UK group will also get Sky’s Love Productions division – the maker of "The Great British Bake Off" – valued at £200 million.

The deal is expected to close in the second half of 2027. Following Comcast's planned breakup, the combined Sky-ITV will form part of NBCUniversal.

Shares in ITV were up 1.4% as of 1028 GMT on July 6.