RNS Number : 8794M Watches of Switzerland Group PLC 17 July 2026  

WATCHES OF SWITZERLAND GROUP PLC (the 'Company')

DIRECTOR/PDMR SHAREHOLDING

The Company announces that it has awarded on 17 July 2026 nil cost options to its Executive Directors under the Company's 2019 Long Term Incentive Plan (the 'Awards').

The Performance Target for the Awards consists of the following elements:

·    80% of the Awards will Vest depending on the Company's Cumulative EPS performance against targets (the "EPS Performance Award").

·    20% of the Awards will Vest depending on the Company's Average ROCE performance against targets (the "ROCE Performance Award").

The EPS Performance Awards will Vest as follows

Cumulative EPS

Percentage of Award Vesting

Less than 157.1 pence

Nil

157.1 pence

16%

Between 157.1 pence and 174.0 pence

Between 16% and 80% on a straight-line basis

174.0 pence or more

80%

The ROCE Performance Awards will Vest as follows

Average ROCE

Percentage of Award Vesting

Less than 17.1%

Nil

17.1%

4%

Between 17.1% and 18.9%

Between 4% and 20% on a straight-line basis

18.9% or more

20%

The Awards will vest in July 2029 after a performance measurement period of three financial years (FY 2027 to FY 2029) and there is a Holding Period of two years from the vesting date.

The following information is given in accordance with Article 19.3 of the Market Abuse Regulation and is made on behalf of Brian Duffy a PDMR, in the Watches of Switzerland Group PLC under article 19.1 of the Market Abuse Regulation ('MAR').

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

Brian Duffy

2

Reason for the notification

a)

Position/status

Chief Executive Officer

b)

Initial notification /Amendment

Initial

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Watches of Switzerland Group PLC

b)

LEI

2138008ZOT5K9PJW7168

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Ordinary Shares of £0.0125 each

Identification code

GB00BJDQQ870

b)

Nature of the transaction

An award of nil cost options, granted under the Company's 2019 Long Term incentive Plan.

c)

Price(s) and volume(s)

Price(s)

Volume(s)

£nil

128,810

d)

Aggregated information

- Aggregated volume

128,810

- Price

£nil

e)

Date of the transaction

17 July 2026

f)

Place of the transaction

XLON

The following information is given in accordance with Article 19.3 of the Market Abuse Regulation and is made on behalf of Anders Romberg a PDMR, in the Watches of Switzerland Group PLC under article 19.1 of the Market Abuse Regulation ('MAR').

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

Anders Romberg

2

Reason for the notification

a)

Position/status

Chief Financial Officer

b)

Initial notification /Amendment

Initial

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Watches of Switzerland Group PLC

b)

LEI

2138008ZOT5K9PJW7168

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Ordinary Shares of £0.0125 each

Identification code

GB00BJDQQ870

b)

Nature of the transaction

An award of nil cost options, granted under the Company's 2019 Long Term incentive Plan.

c)

Price(s) and volume(s)

Price(s)

Volume(s)

£nil

85,659

d)

Aggregated information

- Aggregated volume

85,659

- Price

£nil

e)

Date of the transaction

17 July 2026

f)

Place of the transaction

XLON

Enquiries:

Laura Battley                                                                           Lucy Legh / Rob Walker / Joanna Clark

Company Secretary and General Counsel                             Headland

T: 0207 317 4600                                                                     T: 0203 805 4822

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