The International Banks Division launches a new network of advisors inspired by the Fideuram model: the first advisors are already operational in Slovakia and Hungary, with the goal of reaching around 1,200 professionals across the Division’s countries by the end of the Business Plan.
Cairo – Intesa Sanpaolo is entering a new phase of international development in Wealth Management & Protection with the launch of a distinctive advisory model within its International Banks, inspired by Fideuram’s best practices. As announced with the campaign for the new brand positioning “Bank on the Right Advice,” a new advanced advisory approach is being introduced in Central and Eastern Europe and Egypt, based on personalized advice, long-term client relationships, and greater operational flexibility. This marks a further step in the implementation of the 2026–29 Business Plan presented by Intesa Sanpaolo’s CEO, Carlo Messina.
The new model has been launched with an initial Financial Advisor network already operating in Slovakia and Hungary and will be gradually extended to other countries: Croatia, Serbia, Slovenia, Romania, Albania, Bosnia and Herzegovina, Moldova, Ukraine, the Czech Republic, and Egypt. The goal is to reach approximately 1,200 Financial Advisors and 2,500 Relationship Managers by the end of the Business Plan, serving up to around 1 million affluent clients.
The initiative leverages the experience and expertise developed by Fideuram, the company that established the modern financial advisory model in Italy and has been a benchmark in Wealth Management and Private Banking for over 50 years. It will rely on advanced technological platforms, such as BlackRock’s Aladdin Wealth, and sophisticated risk analysis models, with the aim of supporting clients effectively across different market conditions.
Financial Advisors will be able to offer services that are even closer to clients’ needs, thanks to greater flexibility in terms of location and working hours, combining the capabilities and knowledge of local banks with the strength of a large international group such as Intesa Sanpaolo. The offering will include innovative investment, protection, and advisory solutions, supported by the expertise of the Group’s product companies, including Eurizon and Intesa Sanpaolo Assicurazioni, along with strategic partnerships with leading international asset management and protection players.
“The launch of the Financial Advisors network,” said Paola Papanicolaou, Chief of Intesa Sanpaolo’s International Banks Division, “marks a further step forward in the strategic development of our international banks and strengthens their role as a driver of the Group’s growth beyond Italy. This journey has recently been supported by the ‘Bank on the Right Advice’ campaign, which further confirms Intesa Sanpaolo’s leadership in Wealth Management and Protection in foreign markets as well, thanks to the close collaboration with the Wealth Management Divisions led by Tommaso Corcos.
“Our goal,” Paola Papanicolaou continued, “is to further enhance the level of service and personalization in the countries of Central and Eastern Europe and in Egypt, leveraging the expertise of local distribution networks and supporting clients in their financial decisions as a trusted partner, capable of providing clear, responsible and tailored advice within strong, long-lasting relationships.”
Media Relations
Intesa Sanpaolo
Media and Associations Relations
International and Digital Media Communications
Group Chief Institutional Affairs and External Communication Officer Area
international.media@intesasanpaolo.com
Intesa Sanpaolo
Intesa Sanpaolo, with €430 billion in loans and more than €1.4 trillion in customer financial assets at the end of March 2026, is the largest banking group in Italy, with a significant international presence.
It is a European leader in wealth management, and operates an integrated Wealth Management, Protection and Advisory platform, built on fully owned product factories and distribution networks working under full strategic control.
With a world-class position in social impact, Intesa Sanpaolo is also committed to decarbonization and to supporting clients in the sustainable transition.
The Bank’s network of museums, the Gallerie d’Italia, hosts its owned artistic heritage and cultural projects of recognized value.
News: group.intesasanpaolo.com/en/newsroom
X: @intesasanpaolo
LinkedIn: linkedin.com/company/intesa-sanpaolo
Send us your press releases to pressrelease.zawya@lseg.comDisclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.
The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.
To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.