Netflix (NFLX, Financials), the streaming company known for films, series and live entertainment programming, is reportedly among the companies interested in U.S. broadcast rights for the 2030 and 2034 World Cup.
Disney, the media and entertainment company behind ESPN, ABC and Disney+, and Alphabet's YouTube are also expected to challenge Fox for the rights, according to the report.
Amazon and Apple could also enter the process, adding more competition for FIFA's next U.S. media deal.
Discussions between FIFA and potential media partners are expected to begin within the next three months. FIFA has reportedly told companies that English- and Spanish-language rights may be sold together, rather than separately.
Fox paid $485 million for English-language rights to the 2026 tournament, while Telemundo paid $600 million for Spanish-language rights.
For investors, the bidding could show how far streaming and tech companies are willing to go for global live sports. The next focus will be whether FIFA bundles the rights and how high the bids climb.