NATURAL HEALTH TRENDS CORP reported results for the 2026 quarter, with revenue of $7.6M, a net loss of ($451K) and diluted EPS of ($0.05), versus revenue of $9.81M, net income of $15K and EPS of $0 in the prior-year quarter.
Financial Highlights
| MetricCurrent quarterPrior year quarterYoY change | Revenue¹$7.6M$9.81M(22.5%) | Net income²($451K)$15K(3106.7%) | Diluted EPS³($0.05)$0— |
¹ Reported as “Net sales”. ² Reported as “Net income (loss)”. ³ Reported as “Net income (loss) per common share”.
Business Highlights
- Revenue decline was driven mainly by soft consumer demand in Hong Kong and mainland China; approximately 83% of sales derive from Hong Kong e‑commerce into China.
- The company is shifting manufacturing from the U.S. to East Asia to reduce tariff exposure and improve gross margins.
- Independent member misconduct and increased regulatory scrutiny in China disrupted the member network and contributed to reduced sales.
- Restructuring completed in 2025 targets roughly $1.5M of annualized cost savings; SG&A declined in absolute terms but increased as a percentage of sales.
Original SEC Filing:
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