Medifast announced the rebranding of OPTAVIA to Trilivy and launched a comprehensive metabolic health system.
Key Highlights:
- Medifast rebrands OPTAVIA to Trilivy, positioning the business as a metabolic health company.
- Introduced Metabolic Synchronization science claiming 14% visceral fat reduction in 16 weeks.
- Launch includes Trilivy Reset Fueling line with MetaVantage Technology to support metabolism and waist reduction.
- Trilivy program structured in three phases: Reset, Refine, Renew; coaches remain central to delivery.
Original SEC Filing:
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