- Nike to cut most third‑party online sellers in Greater China, shifting online shoe and apparel sales to about a dozen Nike stores on Tmall, JD, Douyin, plus Nike.cn/app; change starts Jan 1, 2027.
- NKE Q4: Greater China revenue down 12% YoY to $1.3B. Exec Cathy Sparks attributes decline to fragmented presence and post‑COVID shifts in consumer behavior affecting consistency and trust.
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Key facts: Nike to cut most third‑party sellers in Greater China; Q4 Greater China revenue down 12%
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Nike to cut most third‑party online sellers in Greater China, shifting online shoe and apparel sales to about a dozen Nike stores on Tmall, JD, Douyin, plus Nike.cn/app; change sta