Uber NYSE:UBER has reportedly cut about 10% of the jobs in its customer service operation as the company looks to simplify the business and use artificial intelligence more aggressively.

The layoffs affect Uber's community operations team and were announced on July 22, according to Bloomberg. Management said the group had become too complex and fragmented, making it harder to roll out AI tools across customer support.

Uber runs one of the world's largest ride-hailing and delivery platforms, connecting drivers, couriers and customers through its app. Customer service is a major cost center because the company handles millions of trips, payments and support requests every day.

The move marks Uber's first round of layoffs directly tied to AI efficiency and its second workforce reduction in less than two months. The company previously cut 23% of its people division in June and said in May that it would slow hiring.