Record Q2 and H1 sales were driven by strong D2C and World Cup momentum, with gross margin above 52% and EBIT up despite higher marketing spend. Updated guidance calls for 9–10% sales growth and €2.3 billion EBIT in 2026, with double-digit margin targeted by 2027.Based on adidas AG [ADS] Q2 2026 Au…
Record Q2 and H1 sales were driven by strong D2C and World Cup momentum, with gross margin above 52% and EBIT up despite higher marketing spend. Updated guidance calls for 9–10% sales growth and €2.3 billion EBIT in 2026, with double-digit margin targeted by 2027.
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