Bayerische Motoren Werke AG (XETR:BMW) reported weaker Q2 and H1 profits and a slide in China sales even as BEV Europe improved, prompting buybacks, management simplification, supplier localisation for Debrecen and cost cuts to reshape its business model for long‑term profitability.
Previous Week Recap
- BMW Q2 Revenue Decline: BMW Q2 revenue €31.26bn (-8%); Q2 pre-tax €1.7bn (>-33%); H1 pre-tax €4.045bn (-29%); Q2 automotive EBIT margin 2.3% (H1 3.6%); China sales -30%; BEV Europe up, global down; cuts ongoing
- BMW Buyback Shares 2026: BMW bought 634,883 ordinary shares during the week of July 20–26, 2026 under its 2025–2027 buyback program.
- BMW Restructuring For Efficiency: BMW to simplify management and cut costs; CEO says restructuring of its business model will target efficiency and boost long-term profitability amid changing auto market.
- BMW Localises Suppliers Debrecen: BMW to localise more suppliers for its Debrecen, Hungary plant to cut European costs; Debrecen will build the all‑electric iX3 as production shifts within Europe due to higher German costs.
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