Samsung Electronics (SSNLF), a South Korean technology company focused on consumer devices, is expanding its digital health strategy with a new AI-powered assistant designed to provide personalized wellness insights. Samsung Health Assistant will use information collected through Galaxy smartphones, smartwatches and smart rings, with an opt-in beta test scheduled to begin next month. The rollout comes one day before Samsung is expected to introduce new smartphones and watches, suggesting the company may view health software as an increasingly important part of its broader device ecosystem. The move also brings Samsung into a growing market that includes Whoop, a maker of screenless fitness bands; Google, Alphabet Inc.'s technology business behind Fitbit Air; Oura Health, a smart ring company; and Apple, a consumer technology company developing a similar feature.
Samsung's approach could stand out because the assistant can draw on information from across the company's connected products and its existing personalized data engine. The system may use calendar events, travel schedules and smart-home activity to tailor recommendations, including suggesting breathing exercises before stressful meetings or changing sleep guidance after users travel across time zones. Users will also be able to ask how their sleep, nutrition, activity and other health information interact, with the assistant reviewing previous data and proposing practical steps. Samsung said the tool will not diagnose medical conditions, provide medical advice or recommend treatments, while its work with the National Institutes of Health, the Centers for Disease Control and Prevention and the Massachusetts Institute of Technology is intended to reduce incorrect AI responses and keep answers connected to medical research.
Samsung is also adding Vitals, Daily Cardio Load, Heart Health Score, Vascular Load and Fitness Index, giving users more tools to examine overnight health changes, cardiovascular training intensity, blood-pressure patterns and fitness progress. The company is separately developing a health platform that could launch as soon as late 2026 and help physicians follow wearable data between patient visits. The platform will build on Samsung's 2025 acquisition of Xealth, a startup that connects physicians and hospitals with information from wearable devices. For investors, these developments suggest Samsung is working to deepen engagement across its smartphones, wearables and connected-home products while moving its health platform closer to the relationship between patients and physicians.