RNS Number : 6894K Cake Box Holdings PLC 01 July 2026  

1 July 2026

Cake Box Holdings plc

("Cake Box", the "Company" or the "Group")

Director purchase of shares

Cake Box Holdings plc (AIM: CBOX), the UK's largest retailer of fresh cream celebration cakes, was notified on 1 July 2026 that, on the same day, Sukh Chamdal, Chief Executive Officer, purchased 15,000 ordinary shares of 1 pence each ("Ordinary Shares") at a price of 201.5 pence per Ordinary Share.

Following this purchase, Sukh Chamdal has an interest in 10,283,470 Ordinary Shares, representing approximately 23.37% of the issued share capital of the Company.

For further information, please contact:

Cake Box Holdings plc

Sukh Chamdal, CEO

Michael Botha, CFO

c/o +44 (0) 20 4582 3500

Shore Capital

Stephane Auton

Patrick Castle

George Payne

Fiona Conroy - Corporate Broking

+44 (0) 20 7408 4050

Gracechurch Group

Harry Chathli

Alexis Gore

Rebecca Scott

+44 (0) 20 4582 3500

cakebox@gracechurchpr.com

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

Sukh Chamdal

2

Reason for the notification

a)

Position/status

Chief Executive Officer

b)

Initial notification /Amendment

Initial notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Cake Box Holdings plc

b)

LEI

213800HZ61RLHNSM2698

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary Shares in the Company

GB00BDZWB751

b)

Nature of the transaction

Purchase of Ordinary Shares

c)

Price(s) and volume(s)

Price

Volume(s)

201.5 pence

15,000 Ordinary Shares

d)

Aggregated information

N/A

e)

Date of the transactions

01 July 2026

f)

Place of the transaction

London Stock Exchange, AIM

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