Shares of Tesla, Inc. (TSLA) slipped 2% overnight late Sunday as the EV maker prepared for a new Model Y Performance for China, betting that more speed and premium positioning can help defend sales against BYD and fast-growing local rivals.

jumped nearly 4% last week, following a marginal gain on Friday.

Tesla’s Faster Model Y Takes Aim At China 

The Shanghai-built variant appeared in China’s latest Ministry of Industry and Information Technology filings, with a disclosure period running from July 11 to July 17, CnEVPost reported. The vehicle has a listed top speed of 250 km/h, well above the 201 km/h limit of Tesla’s current China-market Model Y versions. It uses dual-motor all-wheel drive, with front and rear motors rated at 176 kW and 291 kW, respectively. Its 21-inch wheels, wider rear tires and LG Energy Solution-supplied ternary lithium battery further point to a performance-focused flagship.

Tesla currently prices the Model Y in China from 263,500 yuan, or about $38,870, while the six-seat Model Y L costs 339,000 yuan. A Performance version would likely sit above the Model Y L as the lineup’s most expensive model.

The launch comes as Tesla struggles to regain momentum in its most important overseas market. The Model Y delivered 38,654 units in China in June, accounting for about 73% of Tesla’s local deliveries. First-half Model Y sales rose just 0.6% year over year to 172,513 units, while Model 3 deliveries fell nearly 28%. Meanwhile, Tesla’s overall China deliveries also declined 2.05% in the second quarter, marking a fifth consecutive quarterly drop.

Competition is also intensifying. BYD reported 397,292 passenger new-energy vehicle wholesale sales in June, while Leapmotor overtook Tesla China with 93,376 units. Nio and XPeng also posted their strongest monthly deliveries of the year.

Tesla Expands Retail And FSD Push 

Tesla is also expanding its competitive push outside China. The company plans to open a 2,500-square-foot showroom on Knox Street in Dallas, within walking distance of a Rivian showroom, EV noted. The move comes as cooling U.S. EV growth forces brands to compete harder for showroom traffic and test-drive customers.

In South Korea, Tesla began rolling out FSD (Supervised) V14 Lite to eligible Hardware 3 Model 3 and Model Y vehicles on Friday. Tesla said that the update brings the “driving behavior” of Hardware 4-based V14 to older vehicles, adding improvements to navigation, parking, lane handling and pedestrian interactions. However, Tesla has acknowledged that Hardware 3 vehicles cannot reach unsupervised FSD because of hardware limitations.

How Do Retail Traders Feel About TSLA?

On Stocktwits, retail sentiment for TSLA has been ‘bullish’ over the past month amid a 31% rise in 24-hour message volumes.

One user , “$TSLA FSD is the main story now, not just car sales. If the Robotaxi timeline holds, the valuation argument changes completely.”

Another user said, “Honestly I think the whole market has been consolidating for the TSLA optimus production.”

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So far this year, Tesla's stock has lagged its "Magnificent Seven" peers, making it the group's second-worst performer, down about 9%.