By Sherry Qin
Versant Media Group has agreed to acquire golf simulator maker Full Swing for $530 million to further expand its golf business portfolio.
Versant, which is home to cable networks including CNBC, MS NOW and E!, will acquire Full Swing from Bruin Capital and a group of minority investors for around $530 million in cash, it said Monday.
Carlsbad, Calif.-based Full Swing is an interactive sports platform. The company started on golf and now has expanded into baseball and other sports.
Versant targets a $45 billion golf market, supported by strong participation across on-course, off-course play and golf fandom. The latest acquisition further expands Versant's golf business, which spans live broadcasting, membership programs and online booking services for tee times at golf courses.
The transaction is subject to customary closing conditions and is expected to close in the second half of 2026, it said. Once completed, Full Swing will operate within Versant's Digital Platforms and Ventures portfolio.
Comcast spun off cable channels including MSNBC, CNBC, USA and Syfy into Versant, establishing it as an independent publicly traded company earlier this year.
Versant's shares last ended 4.4% higher at $37.95.
Write to Sherry Qin at sherry.qin@wsj.com