Weekly Recap: Non-GAAP S&M surge and class action over AI readiness claims

Wix.com Ltd. (NASDAQ:WIX) said heavy, front‑loaded AI compute and marketing for Harmony and Base44 drove non‑GAAP sales & marketing to $190.7M (up 88% YoY), cutting non‑GAAP operating margin to 5% from 21%, while a class action alleges false AI readiness claims naming Wix.com (WIX) with investors able to seek lead plaintiff status by Sept 22, 2026.

Previous Week Recap

• Wix.com Ltd. Revenue Jump: Wix (WIX) said heavy, front-loaded AI compute and marketing for Harmony and Base44 pushed non-GAAP sales & marketing to $190.7M (up 88% YoY) and cut non-GAAP operating margin to 5% from 21%.
• Wix.com Ltd. Lead Plaintiff Window: Class action names Wix.com (WIX); investors who bought WIX Feb 19, 2025–May 12, 2026 have until Sept 22, 2026 to seek lead plaintiff status over alleged false AI readiness claims.

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