By Aimee Donnellan and Jonathan Guilford
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Whiskey distiller Brown-Forman’s $30 bln tie-up talks point to a broader problem. Older drinkers are disappearing, and younger ones have different, more moderate tastes. In this week’s Viewsroom, Breakingviews columnists discuss the leaner future for alcohol purveyors.
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FURTHER READING
Big Booze can sweat off its multi-year hangover
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