Ford (NYSE:F) reported weaker Q2 vehicle and EV sales even as Maverick Hybrid and Bronco performed strongly, launched a $2B Ford Energy battery-storage push, retooled plants for new EVs, merged engineering to boost quality, expanded software subscriptions and disclosed multiple recalls ahead of its July 28 results.

Previous Week Recap

  • Ford Q2 Vehicle Sales Dip: Ford (F) Q2 vehicle sales 549,200 units, down 10% YoY. Daily rental sales fell 69%. Maverick Hybrid Q2 record 29,457 units (46,507 H1). Bronco Q2 45,739; H1 76,936, outsold Wrangler in Q2.
  • Ford Energy Battery Repurposing Investment: Ford (F) launched Ford Energy with a $2B investment to repurpose EV batteries for stationary storage, targeting 20 GWh/year. Deal with EDF covers up to 4 GWh/year from 2028; licensed CATL LFP tech.
  • EV Sales Drop, New Strategy: Ford reports steep EV sales drop; F-150 Lightning and Mustang Mach-E deliveries fell. Company shifts EV strategy to a lower-cost, universal platform; first midsize electric pickup due next year.
  • Recall: 741,195 Vehicles, Software Update: Ford recalled 741,195 U.S. vehicles including some 2018–2021 SUVs and 2021 F-150s with 10R80 transmission over a park-pawl defect; dealers will update software and repair affected transmissions.
  • Louisville Plant To Build EV Pickup: Ford (F) is retooling its Louisville Assembly Plant to build a new four‑door electric pickup on a shared EV platform. Conversion is underway; assembly starts next year.
  • Recall: Pedestrian Sound, Parking System: Ford (F) recalled 66,383 vehicles for possible pedestrian warning sound failure and 741,195 vehicles for parking system damage that could allow rollaway; both recalls reported to NHTSA.
  • Q2 2026 Results Date Set: Ford (F) will report Q2 2026 results July 28 at 4:05 p.m. ET. Management call with CEO and CFO at 5:00 p.m. ET; replay available after 8:00 p.m. ET through Aug 4.
  • Engineering, Manufacturing Unified, AI Testing: Ford (F) merged engineering, manufacturing and quality into one group, hired 300 engineers, cut launch issues ~30%, added supplier input, AI vision for defects and automated software stress testing.
  • J.D. Power: Ford Top In Quality: Ford (F): J.D. Power named Ford top mass-market in initial quality. Ford hired 350 tech specialists since 2023, revised processes, tied exec pay to quality. Shares rose ~2% on June 25.
  • Ford Pro Intelligence Subscriptions Rise: Ford Pro Intelligence paid software subs rose ~20% YoY to 900,000+ in H1; Ford (F) stock priced at $13.95.

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