Ford grows June retail share to 12.3% as F-Series, Bronco and Maverick set records

Ford grew June retail market share to 12.3%, driven by strong F-Series, Bronco and Maverick performance.Key Highlights:Original SEC Filing: FORD MOTOR CO [ F ] - 8-K - Jul. 02, 2026This is an AI-powered summary. It may contain inaccuracies. Consider verifying important information with the source…

Ford grew June retail market share to 12.3%, driven by strong F-Series, Bronco and Maverick performance.

Key Highlights:

Total Q2 sales fell 10% to 549,200 vehicles, reflecting model phase-outs and a 69% drop in daily rental sales.
June retail share rose 0.2 points to 12.3%, aided by high-margin SUVs and F-Series trucks.
F-Series remains America’s best-selling truck with 357,801 first-half sales, outselling the nearest rival by >80,000 units.
Maverick Hybrid set a Q2 record with 29,457 sales; first-half Maverick Hybrid reached 46,507 units.
Bronco posted record Q2 (45,739) and first-half (76,936) sales and outsold Jeep Wrangler in Q2.

Original SEC Filing:

This is an AI-powered summary. It may contain inaccuracies. Consider verifying important information with the source. Please note this summary is solely based on documents filed with the SEC.