Harley-Davidson, Inc. (NYSE:HOG) raised its FY2026 retail-sales and wholesale-shipments outlook to 133,500–138,500 units after stronger-than-expected North American demand, and is expanding lower-priced offerings—including a $16,000 Super Glide and high demand for sub-$10,000 Nightster models—to broaden its buyer base.
Previous Week Recap
- Harley-Davidson, Inc. Raises 2026 Guidance: Harley-Davidson raised its FY2026 retail-sales and wholesale-shipments guidance to 133,500–138,500 units, citing stronger-than-expected North American demand.
- Harley-Davidson, Inc. Expands Low-Priced Line: Harley-Davidson (HOG) launched a $16,000 Super Glide and said demand is strong for the sub-$10,000 Nightster as it expands lower-priced models to attract more buyers.
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