Vail Resorts (NYSE:MTN) is expanding its guest offerings—selling passes and lift tickets through the My Epic app while adding paid private lessons via Epic Ascent, upgraded dining, and a direct-to-guest rental and AI trip‑planning service as it scales rentals and services through 2027–28.
Previous Week Recap
- Vail Resorts Expands Epic Services: Vail Resorts (MTN) will sell passes and lift tickets via the My Epic app, add enhanced private lessons at two resorts under Epic Ascent, and expand rentals, services and AI trip planning by 2027–28.
- Vail Rolls Out Upgraded Services: Vail Resorts (MTN) rolls out guest upgrades: paid private ski lessons with concierge booking, improved cafeteria menus, and a planned direct-to-guest rental gear delivery service.
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