- Nike will shift thousands of China distributor online listings in January to Nike.com, the Nike app and branded stores on Tmall, JD and Douyin; offline distributor sales unchanged.
- Nike (NKE): U.S. and running sales remain strong; Greater China and Converse weak. Company refocusing on soccer ahead of the 2027 Women’s World Cup to boost growth.
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Key facts: Nike shifts China listings; offline steady; soccer push
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Nike will shift thousands of China distributor online listings in January to Nike.com, the Nike app and branded stores on Tmall, JD and Douyin; offline distributor sales unchanged.