- ITV agreed to sell its Media & Entertainment arm to Sky for up to £1.6bn: £1.2bn cash now plus £200m performance earn‑out. Completion expected H2 2027; ~£950m set to return to shareholders.
- ITV says its addressable advertising grew, with 40m+ registered users and rising advertiser engagement; ad products and measurement drove a reported 3:1 ROI and better campaign profitability.
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Key facts: ITV agrees M&E sale for up to £1.6bn; 40m+ ad users
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ITV agreed to sell its Media & Entertainment arm to Sky for up to £1.6bn: £1.2bn cash now plus £200m performance earn‑out. Completion expected H2 2027; ~£950m set to return to shar