adidas AG (XETR:ADS) shares slipped about 2.2% after management kept guidance unchanged ahead of Q2 results due July 30, with analysts penciling in ~€6.63B sales and ~€623M operating profit, even as the firm presses on with a second buyback tranche, repurchasing 962,604 ADS to date.
Previous Week Recap
- Adidas Shares Slip As Guidance Holds: Adidas AG shares slid after management left guidance unchanged ahead of Q2 results scheduled July 30. Analysts expect ~€6.63B sales and ~€623M operating profit; stock fell about 2.2%.
- Adidas Extends Second Buyback Tranche: adidas AG confirmed continuation of its second share buyback tranche launched Feb 2, 2026; as of Jul 17, 2026 the company repurchased 962,604 ADS shares under this tranche.
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