Amazon.com NASDAQ:AMZN, a global e-commerce, cloud-computing and digital-services company, is reportedly overhauling its artificial-intelligence strategy by winding down many internally developed Nova models. Business Insider reported that Amazon has begun deprecating Nova Premier, Nova Omni, the Reel video-generation model and the Canvas image-generation model, citing people familiar with the matter. Amazon had not responded to Reuters' request for comment when the report was published, meaning the strategic changes have not been directly confirmed by the company.
Amazon is reportedly shifting resources toward a frontier-model project led by artificial-intelligence researcher Pieter Abbeel. The new flagship model is expected to debut at Amazon's annual re:Invent conference later in 2026, although the model could continue using the Nova brand. Amazon is not abandoning the entire Nova portfolio, which also includes Nova 2 Lite, Nova 2 Sonic and Nova Forge, a service allowing customers to create customized models using Amazon's technology.
The reported changes follow job reductions within Amazon's artificial-general-intelligence group, where the company said it was concentrating on initiatives considered most important to customers. Amazon has struggled to generate the same attention around Nova as OpenAI, Anthropic and Alphabet's Google NASDAQ:GOOG have attracted for their models, while continuing to expand cloud and AI infrastructure for enterprise customers. The company consolidated its artificial-general-intelligence operations under longtime cloud executive Peter DeSantis in December, after several senior executives left during the previous year. Investors may view the reorganization as an attempt to concentrate development spending on fewer models capable of competing more effectively at the frontier of AI performance.